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Requisition #:
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CRPS21928
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Division:
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Corporate Staff
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Job Title:
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VP Public Relations & Media Communications
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Country:
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United States
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State:
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New Jersey
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City:
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Roseland
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Locations:
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New Jersey, Roseland
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Employment Status:
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Full Time - Permanent
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Job Responsibilities:
(Description)
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Automatic Data Processing, Inc. (NASDAQ: ADP), with nearly $9 billion in revenues and over 585,000 clients, is one of the world's largest providers of business outsourcing solutions. Leveraging nearly 60 years of experience, ADP offers a wide range of HR, payroll, tax and benefits administration solutions from a single source. ADP's easy-to-use, cost-effective solutions for employers provide superior value to companies of all types and sizes. ADP is also a leading provider of integrated computing solutions to auto, truck, motorcycle, marine and recreational vehicle dealers throughout the world. For more information about ADP visit the company's Web site at www.ADP.com.
The Vice President, Public Relations and Media Communications will be responsible for planning, budgeting, executing and measuring the effectiveness of ADP branding, corporate communications and on-line and off-line marketing communications activities worldwide. This is a key leadership role that requires strong cross-functional collaboration within the Marketing team and across the company as well as a strong external focus to position ADP as a thought leader with key industry analysts. This position reports to the SVP, Corporate Marketing & Product Management.
Responsibilities:
• Brings a strategic, visionary and milestones mindset to the role.
• Creates and implements communications practices that maintain an effective balance between the broad communications objectives of ADP and the specific communications requirements and needs of the operational business units.
• Builds strong working relationships with business unit executives and communications teams while providing communications counsel, leadership, guidance and assistance in meeting communications objectives.
• Leads definition and positioning of ADP’s Brand by communicating ADP’s corporate positioning and messaging internally and externally, enabling the company to speak with “one voice”.
• Leads all Corporate public relations activities and offline / on-line advertising campaigns to increase visibility and reinforce market leadership; provide counsel, guidance and expertise to business units in implementing their campaigns.
• Manages the content of corporate website to provide a superior user experience and support sales and marketing efforts.
• Ensures strong negotiation and execution of all on-line buys and internet vendor contracts; manages relationships for search providers, as necessary, and all vendors
• Creates, implements, tracks, analyzes and optimizes ADP’s paid search marketing campaigns across multiple search engines
• Guides allocation of media resources to further develop and maintain brand.
• Leads the planning and organizing of corporate crisis management program and process to ensure an effective response to unforeseen problems which may occur.
• Measures and reports on the effectiveness and impact of corporate and marketing communications programs.
• Provides leadership and day-to-day management for the corporate and marketing communications team.
Reporting Relationships:
Supervisor: SVP, Corporate Marketing & Product Management.
Directly Supervises: Team of 5 Marketing professionals.
Indirectly Supervises: BU PR and communication associates.
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QualificationsRequired
(Experience, Skills, Academic):
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• Bachelors Degree; MBA desirable.
• Minimum of 10-15 years related experience of progressively more senior and complex marketing communication / management positions, culminating in an executive leadership role.
• A keen understanding of how to craft and communicate a compelling message, and the ability to command the respect of – and influence – a wide variety of audiences, both internal and external.
• Demonstrated ability leading strategic marketing, branding and program development, communications strategies and quantitative assessment programs.
• Experience working with media, ad agencies, interactive firms and public relations companies.
• A high degree of comfort working at the senior management level and across different functional groups.
• Strategic thinker with broad perspective and, at the same time, display an acute attention to detail supported by strong organizational skills
• Outstanding interpersonal, teaming, verbal, presentation and process facilitation skills.
Personal Characteristics:
• Leadership ability to build and lead a strong cross BU team that can achieve the highest standards of performance.
• Results-oriented; high sense of urgency and energy.
• Ability to gain the support of a diverse organization to commit to a brand positioning strategy and align behind it.
• Views self as a partner, not individual contributor; can lead others not under direct control to execute on strategy.
• Executive presence, with strong functional expertise.
• Visionary with strategic mindset – seeks out new and missed opportunities.
• Highly intelligent, with outstanding communications skills to influence internal and external customers.
• Creative yet analytical – uses data to support and drive recommendations.
ADP is an Equal Opportunity/Affirmative Action Employer; M/F/D/V. ADP believes that diversity leads to strength.
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Education:
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Bachelors
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Job Category:
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Marketing
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Area of Interest:
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Marketing Communications
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